Segway Project P.U.M.A.

Segway, General Motors and the Greatest Agency retool transportation

Segway collaborated with General Motors to create an experimental prototype vehicle to explore what's possible in transportation. The Greatest Agency glides in to assist in the prototype's media launch to the world. The Project P.U.M.A. site launch coincided with a worldwide social media effort that included live blogging from the Today Show, cable news networks and an international press event. The resulting buzz propelled over 1MM video views and continues to drive significant site traffic to this day.

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Brilliance in Action